PENNY – Goldrausch
PENNY ✕ FERRERO Rocher
As the days become longer and the cold weather distances itself, we know Spring and of course Easter are right around the corner. This year, Penny Markt joined forces with Ferrero Rocher to celebrate the annual Goldrausch cooperation and to welcome in the Easter season of 2016.
We started by reducing the idea to it’s single main goal of customer lead generation. We then packaged it behind a highly visual and extremely simple mechanic. Visitors would simply click the “on” button to trigger the fireworks display of chocolate, gold and eggs. These elements would bounce freely over the screen and collect at the bottom, creating a golden egg. Fans could open the egg for their instant prize and enter to win various prizes by registering.