NAV

Jeep® April Fools’ 2016 – Adventure Tires

Jeep® April Fools’ 2016 – Adventure Tires

Design

Adventure deprivation is a growing issue amongst urban Jeep drivers. They just don’t get out enough anymore. So just in time for the start of the silly season, Parasol Island gave city-dwelling offroaders around the world a little bit of hope. At least for one day … Introducing the Jeep® Adventure Tires. The first all-terrain tires with the terrain literally built into them.

The Jeep® Adventure Tires’ shape and tread are modelled on the rocky surfaces Jeeps regularly tackle during their offroad endeavours. By putting the offroad surface into the tire, drivers will be able to enjoy natural offroad bumpiness wherever they go, even on the smoothest of city streets.

Simultaneously an official press release about the new product launch was sent out to news outlets all around the world. And boy did they pick up on it. From automotive blogs and magazines, over Germany’s major news websites, to big players like forbes.com – the Adventure Tires story spread fast and far.

Created with love and the talents of Parasol Island.

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